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Case 03 /Carrier operations · Discovery & pilot
One-company internal pilot

Carrier reconciliation shaped by discovery.

A NocTeam MVP in a one-company internal pilot, informed by 20 customer interviews and five prototype tests.

Organization
NocTeam
Role & period
Product Management
Jun 2026 — Present
Collaborators
Engineering, design, go-to-market and carrier operators
20
customer interviews

Twenty customer interviews and five prototype tests informed the shift from dashboards to reconciliation and evidence-linked alerts.

Definition & measurement context ↓
01 / Context

The work behind the problem.

For whom

Small-carrier operators and back-office teams reconciling invoices, payments, factoring and bank records.

The original direction assumed operators needed a better dashboard. Before they could use one, they had to bring fragmented financial and operational records into agreement.

This is NocTeam work, in a one-company internal pilot. Fifteen-plus months describes historical data, not live pilot duration. The 20 discovery interviews are not a pilot-user count.

My contribution

  • Conducted discovery and prototype testing; mapped the carrier order-to-cash journey.
  • Defined the MVP, workflow requirements, alert logic and success metrics with engineering and design.
  • Analyzed 15+ months of historical carrier data and worked on invoice-to-payment reconciliation and pilot workflows.
02 / Discovery

Setup work blocked the dashboard.

Across 20 customer interviews and five prototype tests, I found that operators first struggled to bring together data from email, QuickBooks, screenshots and spreadsheets. A dashboard would still leave that setup work with the customer. I redirected the MVP toward reconciliation and evidence-linked alerts with engineering and design.

We defined the order-to-cash workflow across invoices, bank activity and factoring records, using OCR, deterministic rules and an LLM fallback. I narrowed the MVP around a detected issue and its supporting records so an operator could decide what to do next.

03 / Product judgment

The product decision.

01

Resolve the data problem before adding a dashboard

Focus on evidence-linked operational alerts. Research shifted the problem definition from displaying information to making fragmented information actionable.

Alternative
Build a broad operational dashboard or general chatbot.
Tradeoff
The MVP covers fewer workflows. Each alert must earn attention through accurate matching and a useful next step.
04 / Product experience

Make the next action explicit.

I replaced dashboard-first direction with reconciliation and evidence-linked alerts.

Interface reconstructionIllustrative data · Not a production screenshot
Operations inbox / Sample alertNeeds review
Invoice-to-payment reconciliation

Payment recorded.
Invoice still open.

A payment memo references the invoice, but the ledger has not been reconciled.

Invoice AOutstanding in ledger
Bank entry BMemo references Invoice A
Factoring record CSettlement needs confirmation

Suggested next stepInspect the records before changing invoice status. The operator owns the decision.

Awaiting operator review

Separate demo states illustrate why action and confirmation need separate event counts.

Historical data informs matching · Live adoption is a separate measure
05 / Evaluation

Outcomes and measurement context.

Project-reported outcomes are separated from discovery counts and program scale. Definitions and measurement limits are included below.

20

customer interviews

Twenty customer interviews and five prototype tests informed the shift from dashboards to reconciliation and evidence-linked alerts.

Measurement context
Baseline
Not supplied
Population / sample
Carrier customer discovery; unique participant count not specified
Period
Dated observation window not supplied
Method
Discovery activities documented in the career master, resume and APM letter.
Limits
Interview counts are not unique participant or pilot-user counts. Fifteen-plus months describes historical data, not live adoption.
90%+ reported matching accuracy — measurement context

Invoice-to-payment matching result reported from the one-company pilot. The correct-match criteria, reference labels and evaluated pair count are not available, so the percentage is kept in measurement context.

Correct-match definition, sample size, ground-truth process and live pilot dates unavailable. Not general detection accuracy.

Method: Project-reported matching evaluation. Population: One carrier company; 15+ months of historical operating data. Period: Not documented.

70%+ alerts prompted action or confirmation — measurement context

Share of alerts prompting action or confirmation, combined.

Action and confirmation are not separately counted. Not a share of users or a weekly active-user metric.

Method: Career-master alert-level outcome. Population: One-company internal pilot. Period: Not documented.

3+ actionable issues per week — measurement context

Reported actionable issues surfaced weekly in the pilot.

Live duration, issue adjudication and week count unavailable. Historical-data coverage is not live adoption duration.

Method: Project-reported usefulness outcome. Population: One-company internal pilot. Period: Not documented.

06 / What remains

What a second carrier needs to validate.

Expansion is a next validation step, not an achieved rollout. A second carrier and separate action/confirmation events would test whether the product thesis survives beyond the initial company.

Next / Public infrastructure · Decision support

Infrastructure priorities from local evidence.